One of the first hires at a rapidly growing cybersecurity for AI startup in UK. Building marketing department from scratch as a sole Head of Growth. Responsible for developing and executing all marketing strategies to drive revenue, demand generation, and user acquisition. - Established thought leadership through high-impact media placements reaching tens of millions of people per month across top-tier outlets. (The Next Web, Yahoo Finance, Sifted, and top Cybersecurity media outlets (6 of top 12 outlets in the world) etc.) with no paid articles. - Leading SLG and PLG motions to generate significant increase in users and potential clients. We exceeded our target goal by 300%. - Increased website traffic by over 5,000% - Expanded the community base by 260%

Led a a team of 5 in-house plus outsourced staff in a data analytics company from Singapore. My focus was on enhancing revenue streams, boosting demand generation, and minimizing customer acquisition costs, all while directly reporting to the CEO. -Launched a new website from scratch in just 8 weeks, resulting in a 40% increase in conversion rate and up to 20% boost in revenue - HubSpot CRM set up, workflows and sales sequences, contributing to an efficiency increase by up to 30% -Achieved 100% quarterly and yearly revenue increase - 30% increase in email open rates and a 500% improvement in click-through rates (CTR) -Enhanced demand capturing success rate by 300% -Optimised LinkedIn campaigns, decreasing cost per lead by up to 10x times

International event services company with over £105M in annual revenue and more than 1,000 employees. I led the delivery of a marketing transformation program aimed at launching a new tech product and increasing efficiency while reducing PPC and email marketing costs. I reported directly to the Vice President of Technology, overseed nine outsourced staff, and managed a marketing budget of hundreds of thousands of pounds. - Increased MQL and SQL while reducing cost per lead by 45% - Improved email engagement and open rates by 30% to 40% - Boosted conversion rate by 80% - Boosted audience reach by up to 5X - improved the efficiency of lead response time by 50%

Nordigen (was bought by GoCardless) is the first free European open banking API that provides regulated connections to major European banks. (Leading the Free API product launch, between A and B funding rounds. The company was sold to GoCardless on July 1st). - Increased the number of customers by 1000% - Boosted conversion rate by 30% - Amplified the engagement rate by 2X - Expanded audience reach by up to 5X